If there’s one thing that has stuck out to me during my Web for Mass Communications class this Summer, it’s that social media can be a game changer in the world of marketing and advertising. I’m specifically going to focus on Twitter, because the term social media is very, very broad and for your purposes, I don’t want this to get too lengthy (I tend to do that).

Twitter is such a great way to recruit potential customers and to engage the ones you do. It’s not that difficult either. There are apps like Hootsuite who help you set everything up (if you’re a neat freak, like me) and compile everything you want under one tab, or two, or three…. or four. You can keep track of your Twitter timeline, who has mentioned (using the @ function) your brand, key phrases or words, hashtags and just about everything else under the sun.

The amount of companies that use Twitter is mind-blowing to me. A study showed that 65.8% of companies use Twitter. When you first think about it, that seems like a lot; “Yeah, it’s over half, that’s pretty good!” But then, if you think about how ridiculous it is to not set up an account and market your company for free, the companies who aren’t utilizing this amazing social media tool are insane. So, if you run a company and you’re not utilizing Twitter, I’m here to help you out.

Some of my favorite brands have a great Twitter feed, @tacobell, @chickfila, @jimmyjohns (I promise I’m not a fatty, it just seems that the fast food industry does a really great job of engaging people on Twitter) and that’s why I love them! Even though I’m not a huge fan of Taco Bell’s food, their Twitter feed always makes me laugh and occasionally makes me crave their food. So, get engaged on Twitter and I promise that your customer relationships will sky rocket!

Here a few links to get you started:

7 Tips For Using Twitter for Better Customer Engagement

10 Ways to Use Twitter to Effectively Increase Customer Engagement

Eight Rules of Customer Engagement

To 20 Brands That Know How To Engage With Customers On Twitter

And if you’re feeling really adventurous, be sure to check outĀ Groundswell by Charlene Li and Josh Bernoff to teach you all about jumping in to the online groundswell without drowning.