My life is officially changed. Forever. As a Mass Communications major, much of your life revolves around social media. So much in fact, that I think my parents honestly believe that I’m majoring in the art of social media. If you use social media for pleasure it can consume your time, but you willingly let it. If you use social media for public relations or marketing, however, it forces you to let it take up majority of your work day. And I let it, until I stumbled upon Hootsuite.

If you don’t have Hootsuite, go download it right now. I give you permission to stop reading this blog, because Hootsuite is just that life-changing (but please come back). Not only does Hootsuite allow you to manage all of your social media networks in one place (which is pretty amazing in itself), but you can also schedule posts for every platform, see what other users are saying about you, search keywords to keep your SNS feed relevant, and allow Hootsuite to post for you even when you’re not logged in.

You would think that scheduling posts is pretty self-explanatory, but Hootsuite takes it to a whole-nother level. They have this feature called “bulk scheduling” where you can schedule a bajillion (I’m barely exaggerating) posts at one time. This is great for campaigns or if you simply like to have all of your posts planned out for the week and schedule them all on Monday. Either way, this feature will work wonders for your career. No more missing posts, setting reminders on your phone/laptop, or stressing out about finding content to post in an hour.

Speaking of finding content, Hootsuite makes that easy on you too. Like I said earlier, you can easily filter through content, by using keywords or hashtags, so it’s easier to find things relevant to you for retweeting or reposting OR you can schedule Hootsuite to pull content from blogs you like every time they’re published (or just once a day, whichever suits your fancy). They can check for new posts as little as once a day or up to every hour and can post as much as 5 times within that time span or just once, if you’re not a big fan of a bulk Facebook posts at once. Talk about cutting your web time in half while keeping your customers engaged and busy reading content.

Want to know if your customers are really engaged by what your posting? Hootsuite tracks that too! It provides you analytics including how many clicks your post got, the optimal time for posting to keep your customers engaged, and the basics you should know about your followers (gender, region, age, etc.). It provides you with everything you need to know about how you can improve that retention rate and what content you should be posting based on your audience. It also allows you to see everytime a consumer mentions you online, whether they use the @mention function on Twitter or not.

These are just a few of the amazing features that Hootsuite has to offer. You can also create multiple tabs and streams to share with your team members and assign responsibilities through them, that way it simplifies the process of who responds to what tweets. I promise that Hootsuite will simplify your life and keep your media team so much more organized. So, go install Hootsuite right now and I definitely recommend investing in Hootsuite University so you can learn and utilize all that the owl has to offer!

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